Dear YourMTB.com members: We need your help!

By Steve Outing on 10/26/2007 on

Dear YourMTB.com members:

YourMTB.com has fallen on some hard times. No, we don't expect to close the site down. But we could use your help, creativity, and possibly referrals to get us through.

Here's the deal: YourMTB.com has become a thriving and active online community for MTB enthusiasts. Around 3,000 people have registered to be members of the site, and it gets around 75,000 pageviews a month in traffic. While those are respectable numbers, they do not (yet) make a sustainable business.
We know that lots of you really like the site and would hate to see it go dark, and lose your connections to the people who make up this great community.

So we're asking for your help.

1. We believe that the best way forward for YourMTB.com to continue and thrive is for it to be acquired by an appropriate media or brand company, which can bring in new members and build it up to the point of being a sustainable business.
Many of you probably have contacts in the mountain biking and outdoors industries. Can you recommend any companies that would consider YourMTB.com to be a good fit? Do you know the CEO and can introduce us?
Maybe one of you is a prospective buyer?!

2. Perhaps there's a way forward that we haven't thought of. The impetus for YourMTB.com has always been the power of all the people assembled online here. Do you have ideas for us to keep YourMTB.com going? What creative solutions should we be thinking about?

3. Tell your MTB friends about the site. Support our advertisers. A grassroots push from all of you could grow site traffic enough to turn the site into a viable business.

4. We've created a webpage with info about the sale of YourMTB.com. Feel free to forward it to individuals that you think might be interested:
http://www.enthusiastgroup.com/yourmtb_com_is_for_sale
Thanks for your ideas, and referrals if you've got 'em.

Steve Outing
Publisher and founder
Enthusiast Group LLC / YourMTB.com
steve@enthusiastgroup.com

303-543-7810

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JD Cruise says:

As a worker for another mountain bike site, I say that this turn of events is most unfortunate. We've struggled for years to earn a readership. And while our monthly visits is pretty close to yours, we can certainly relate to the idea of chasing zero.

What's interesting here is that YourMTB is part of the Enthusiast Group which I assumed would result in steady growth. Is the MTB site the only one suffering or are you witnessing this trend across the board?

It seems like that while other sports (powersports especially) just grow and grow while the mountain bike community clings to life. It's a sad state of affairs.

by JD Cruise (not verified) on October 26, 2007 - 11:54pm reply Email this comment report misconduct

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